Marketing Copywriter

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Job description

Our client seeks a skilled Content Writer to create engaging content across various channels, positioning them as the leading partner in Employment Law and Health & Safety.

Role Overview

Reporting to the Senior Marketing Manager, you will simplify technical Employment Law and Health & Safety subjects, making them engaging and relevant for our target market. Your writing will support prospect and client communications, campaigns, projects, and business development.

Day-to-Day Responsibilities:

  • Write compelling content for website copy, ad copy, guides, blog articles, PR content, video scripts, social media, newsletters, emails, apps, case studies, marketing collateral, and events.
  • Maintain a copy style guide to ensure consistency and tone across all channels.
  • Interpret employment and health & safety legislation to create high-level technical commentary for employers.
  • Ensure all copy is delivered on time and meets quality standards.
  • Leverage technical content and expertise from across the business to create relevant and engaging content.
  • Enhance customer acquisition, onboarding, retention, and lifetime value through evolving messaging.
  • Collaborate with the SEO team to adhere to best practices.
  • Work with the PR team to prepare comments and media briefs.
  • Collaborate with the marketing team to inform content strategy and plan content calendars.
  • Monitor competitor activity, customer behavior, and trends to improve content performance.

Requirements:

  • Minimum of 3 years\’ professional marketing copywriting experience.
  • Excellent verbal and written English with impeccable attention to detail.
  • Strong knowledge of content marketing and SEO.
  • Ability to understand and engage a target audience.
  • Proven track record of producing impactful content from conception to delivery.
  • Creative content writing skills with a passion for generating new ideas.
  • Ability to operate in a fast-paced commercial environment with multiple tasks and priorities.
  • Portfolio demonstrating compelling and effective copywriting.
  • Self-sufficient in researching, writing, editing, and proofing copy, as well as assisting others.

If you meet these criteria and are passionate about creating impactful content, apply now to join our client\’s dynamic team.

Apply now

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