Marketing Specialist

Position: Marketing Automation Specialist

Location: Dublin, Ireland (Office-Based)

Salary: €45,000 – €50,000

Experience: Minimum 3 years in marketing automation or email marketing

Reporting to: Marketing Manager

Work Arrangement: Office-based, vibrant Dublin office

Role Overview:

Work collaboratively with the marketing team in Dublin to plan and deliver enhanced email marketing campaigns and programs (e.g., email nurture campaigns, webinars, events, gated and ungated content) that educate and drive remarkable results from prospects and existing customers.

Oversee all aspects of email marketing campaigns, including market research, automation set up, performance and optimisation, list management, A/B testing and reporting.

Design and execute effective list segmentation strategies. Build audience lists that enable automation touchpoints for audiences across specific market segments, industries, etc. Integrate campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.

Build landing pages and forms to support the overall campaigns, retention, and drive

demand and lead generation.

Audit legacy email campaigns, identifying strengths and weaknesses.

Essential Criteria:

Degree in Marketing, Advertising, Communications or related degree.

with email and marketing automation (preferably using Marketo).

Experience with building landing pages and marketing automation campaigns.

Experience with testing and ensuring emails and landing pages are optimised across all

devices.

Experience with Google Analytics and dedicated email reporting tools

Desirable Criteria:

Experience in a B2B marketing role

Digital Marketing qualification

Experience using a CRM system e.g., Salesforce