Marketing Executive

Job description

Marketing Executive

Location: Galway headquarters with travel to retail stores as needed
Reports To: Retail Marketing Manager

About the Role
We are seeking a dynamic Marketing Executive with a strong background in traditional marketing, ideally within the retail sector or with a solid understanding of the retail industry. This role is perfect for someone passionate about creating impactful campaigns that drive footfall, boost sales, and enhance the in-store customer experience.

Key Responsibilities

Marketing Strategy & Implementation

• Support the Retail Marketing Manager in planning and executing innovative retail marketing initiatives.
• Research and identify opportunities to engage customers and increase store traffic.
• Develop eye-catching in-store campaigns, ensuring consistent brand representation.
• Analyse campaign performance, providing insights and recommendations for improvement.

Retail Operations Support

• Regularly visit stores to spot opportunities for improving visual merchandising and customer experience.
• Collaborate with store teams to roll out marketing strategies effectively.
• Conduct competitor analysis to stay ahead of market trends.

Cross-Team Collaboration

• Partner with the digital marketing team to blend in-store campaigns with online platforms.
• Work alongside the PR team on store events and product launches.
• Liaise with designers to create engaging promotional materials.

Customer Insights & Analysis

• Conduct surveys and focus groups to gather customer insights.
• Monitor feedback to fine-tune the in-store experience.
• Keep up with the latest retail marketing innovations.

Event Planning & Management

• Organize and promote in-store events, exhibitions, and seasonal campaigns.
• Manage relationships with vendors and suppliers for marketing materials.

What You\’ll Need

• A degree in Marketing, Business, or a related field.
• 2+ years of experience in retail marketing or a similar role.
• Strong analytical skills with a creative flair for crafting engaging campaigns.
• Excellent communication skills and a collaborative mindset.
• Familiarity with marketing tools (CRM, social media platforms, etc.).
• Willingness to travel and a full driver\’s license with access to your own car.

Success in this Role Looks Like

• Increased foot traffic and sales in retail stores.
• Effective execution of marketing campaigns, on time and within budget.
• Positive feedback from store teams and customers.

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If you\’re a creative marketer with a passion for retail and a drive to deliver results, we want to hear from you!

Apply now and be part of a team shaping standout in-store experiences.