Retail Marketing Manager

Job description

Retail Marketing Manager
Location: Dublin

About the Role:
We are seeking an experienced Retail Marketing Manager to drive foot traffic and boost sales for a growing retail brand with multiple store locations. This is a traditional marketing role – not digital – focused on creating impactful local campaigns, building community partnerships, and leveraging in-store promotions.

Key Responsibilities:

• Develop and execute local marketing strategies tailored to individual store regions.
• Design and manage in-store displays, signage, and promotional materials in collaboration with merchandising teams.
• Build community and business partnerships to enhance brand visibility and generate leads.
• Oversee traditional marketing channels – print ads, radio spots, and direct mail.
• Support store teams by aligning marketing initiatives with sales goals and conducting regular store visits.
• Analyse marketing performance with a focus on footfall, sales conversions, and ROI.
• Monitor competitor activity to identify opportunities for differentiation.
• Manage and allocate the local marketing budget effectively.
• Lead, mentor, and develop a high-performing marketing team.

About You:

• Proven track record in retail marketing with a focus on driving sales and foot traffic.
• Strong understanding of regional marketing approaches across Ireland.
• Experience collaborating with store teams and supporting sales-driven environments.
• Skilled in budget management and data analysis to measure campaign success.
• Excellent communication, leadership, and problem-solving abilities.
• Experience managing and developing a team.
• A degree in Marketing, Business, or a related field is desirable but not essential.

Why Join Us:

• A growth-focused work environment with career development opportunities.
• Competitive salary with a bonus scheme.
• Generous staff discounts and a pension scheme.
• Support for continuous professional development and training.
• Access to healthcare benefits, an Employee Assistance Programme, and wellbeing initiatives.
• Up to 23 days of annual leave.
• A vibrant, fast-paced atmosphere where your ideas are heard and valued.

If you\’re a results-driven Retail Marketing Manager with a passion for traditional marketing strategies and a desire to make an impact, we want to hear from you!